On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That” Ad platforms are plowing ahead with AI-based software that is not ready to fill roles previously served by human expertise. That means machine-learning-controlled ad products (Google’s Performance Max and Meta Advantage+ shopping campaigns are the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]
On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published what it says is direct evidence of personalized ads being served against kids content on YouTube in a follow-up to its bombshell report last week alleging the same.
Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.
The ad industry tends to get lost in its own weeds. (Endless consternation about the end of third-party cookies, anyone?) But the concept of privacy encompasses much more, from dealing with misinformation to promoting competition, says Jules Polonetsky, CEO of the Future of Privacy Forum.
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into the technical details, says Daniel Rosenzweig, a senior associate at Norton Rose Fulbright.
Legal drama alert: The Federal Trade Commission refiled its privacy complaint against Kochava earlier this week. The case is under a temporary seal, so details are thin on the ground (for now).
The FTC is proposing a series of modifications to its 2020 consent decree with Facebook (from the pre-Meta days) that would have a tremendous impact on how the company does business – including a “blanket prohibition” against monetizing the data of children under 18 across all of Meta’s services.
“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava.
