lawsuit Archives | AdExchanger

Kochava Wins Its Motion To Dismiss The FTC’s Location-Tracking Lawsuit

Allison Schiff — Fri, 05 May 2023 14:29:36 +0000

“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava. A federal judge in Idaho rejected the FTC’s suit on Thursday in a 35-page filing that grants Kochava’s February motion to dismiss and gives the FTC an opportunity […]

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Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans

Allison Schiff — Wed, 05 Apr 2023 15:33:39 +0000

The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]

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Comic: When Ad Tech Meets Legalese

Nate Neal — Fri, 27 Jan 2023 05:15:25 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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Why Did The FTC Fixate On Kochava? We Asked Kochava’s CEO

Allison Schiff — Mon, 03 Oct 2022 12:00:51 +0000

There are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month before, in July, with a […]

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The FTC Spells Out Why It Zeroed In On Kochava

Allison Schiff — Wed, 21 Sep 2022 13:45:46 +0000

In the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business. And it arguably has (well, had) a lower profile than SafeGraph, for example, which has been excoriated in the […]

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You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them

Allison Schiff — Thu, 15 Sep 2022 10:00:48 +0000

Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including […]

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The FTC Sues Kochava For ‘Selling’ Sensitive Location Data

Allison Schiff — Mon, 29 Aug 2022 17:18:00 +0000

The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in […]

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Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit

Allison Schiff — Mon, 22 Aug 2022 19:24:59 +0000

TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was […]

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Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific

Allison Schiff — Thu, 30 Sep 2021 15:15:22 +0000

Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of […]

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The Big Story: The TransUnion-Neustar Identity Mash-Up

Sarah Sluis — Thu, 16 Sep 2021 16:01:14 +0000

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven […]

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