2023: The Year SPO Went Mainstream
2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. But the long-term trend might see SPO become the default for programmatic advertisers.
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Yahoo Backstage
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IAS More Than Measures Up To Its Revenue Goals
Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.
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PODCAST: The Big StoryThe Big Story: The Sorta SSP
Yahoo Backstage, a sorta SSP, is emblematic of an SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools changing how marketers buy digitally, from ACOS to TROAS to cost capping.
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Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers
While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.
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Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, disputes the charge. Dan Taylor, VP of Google Ads, tells The Wall Street Journal Google will “show the court how our advertising products benefit publishers […]