prebid

Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.

The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.

What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.

Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New York City last week.

To get more revenue out of Prebid, LADbible is testing a new automated optimization feature for Magnite’s Demand Manager.

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed.

Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its first-ever chief revenue officer. Smaller publishers will need help navigating an uncertain future, Carver told AdExchanger. The deprecation of third-party cookies and other identifiers, the […]

Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.

Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.