The Brandtech Group

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.

Ad Fontes plans to spend its newfound capital on hiring media bias researchers, developing an AI model for assessing media quality and enhancing its rating tools for foreign-language content.

Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try.