State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.
According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The Athletic. And he’s also betting that advertising is an easier sell for sports fans than news readers.
Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.
Transparency is the keystone that will bring together the best of linear advertising with the best of programmatic. Brands should be able to get more transparency on programmatic CTV, but, just as importantly, publishers should get something in return for sharing this information, writes Nicole Scaglione, global VP of OTT and CTV at PubMatic.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The programmatic payment gap is a well-known issue. In the latest OAREX half-year payment report released this week, late payments are back on the rise, although to a lesser degree than in 2020.
The newly renamed Washington Commanders are the only team in the NFL with a chief creative and digital officer rather than a marketing chief. Will Misselbrook took the job last year in the interim between the temporary name change from the Washington Redskins to “Washington Football Team.”
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018.
In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly different and perhaps daunting to those unfamiliar with it, but the opportunity is unprecedented, writes Alex Deats, EVP for China at MiQ.
