gen z marketing

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.

Feminine care is a crowded market. Menstrual product brand August, which has a Gen Z founder, saw an opportunity to stand out through marketing that resonates with that age group.

The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.