With 2024 on the horizon, advertisers are evaluating how to invest in AI – particularly, generative AI. Reliable and practical applications, however, can be hard to find.
How should a business begin thinking about its generative AI strategy against this buzzy backdrop?
Will ChatGPT take all of our jobs or just make them easier?
I’m optimistic. Even early use cases for AI and tools like ChatGPT have shown to improve our efficiency and quality of life — and the ad tech world holds several early AI success stories. AI is improving performance, enabling us to finally scale up hyper-segmentation, real-time experimentation and one-to-one feedback loops. But, more importantly, AI is freeing up sharp human minds to be more strategic, curious and explore new ideas.
