In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting.
During a quarter when many companies are playing Pin the Blame on the Macroenvironment, DoubleVerify’s Q3 revenue rose 28% to $144 million YOY.
As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.
The growing popularity of platform-based custom bidders has helped normalize the idea of AI-based bidding, giving a boost to a small market of programmatic-focused non-platform customer bidding startups that existed before the walled garden versions.
Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.
