Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.
In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another.
CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, Disney’s SVP of addressable sales.
Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the deal.
Advanced TV platform Cadent announced a partnership with data provider Tunnl with an eye on what’s known as issue advocacy segments, which are different from general political ad segments. Issue advocacy campaigns go beyond political affiliation and aim to reach people based on the “hot button” issues that voters are concerned with, such as climate change or reproductive rights.
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Jenkins, EVP and head of audience & identity solutions at Cadent. Apple’s planned restrictions on use of IDFA (Identifier for Advertisers), requiring publishers to obtain an express opt-in, is ringing throughout the advertising […]
