Sports Took Over The Streaming Wars In 2023
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process.
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OPINION: On TV & VideoYouTube Now Competes With Networks. So Networks Should Cut YouTube
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.
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Apple’s Half-Hearted Concession To Devs And Lawmakers; Roe v. Wading Into The Muck Now
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ripe For Change Earlier this year, as part of a concession to antitrust regulators, Apple started allowing certain developers to avoid paying its 30% App Store fee by redirecting users to external sites in order to subscribe – and now Netflix is taking advantage. Previously, […]
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Neustar Weaves A Deal With Permutive; A Disturbance In The Force Between Apple And Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fabrick Of Our Lives Tally up another post-cookie identity partnership. Neustar’s Fabrick data connectivity solution has been added to the Permutive Audience Platform, which allows publishers to use their first-party data sets to create audience cohorts. Now Neustar advertisers can extend their campaigns […]