max

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]

Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

Warner Bros. Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors’ strike). But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.

Streaming services still need new subscribers, but account growth alone isn’t enough to achieve profitability. Which may explain why they’re struggling to grow accounts and advertising revenue at the same time.

Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company’s new streaming service, Max.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]