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ken weiner

OPINION: On TV & Video

Content, Not IP Addresses, Should Be The Focus Of CTV Targeting

By Ken Weiner, GumGum// October 5th, 2023

Like their cookie cousins, IP addresses face an uncertain future. Yet the industry seems stumped for an alternative to its chosen CTV default.
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- apple
- CTV
- google
- Gumgum
- hulu
- IP address
- ken weiner
- microsoft
- The Bear
- the trade desk
- UID2.0
- universal ID
OPINION: On TV & Video

Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?

BY AdExchanger Guest Columnist// November 23rd, 2022

Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.
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