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view-through attribution

OPINION: Data-Driven Thinking

Thirteen Years Of Ad Tech Progress In One AdExchanger Comic

By Paul Knegten// November 22nd, 2023

The first ever AdExchanger comic offers a look at how the ad tech industry has – and hasn’t – changed in the 13 years since it was published.
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OPINION: On TV & Video

Why Today’s CTV Attribution Models Fall Short

By Richard Girges, MNTN // October 9th, 2023

CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?
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