incrementality measurement

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?

Once you start looking, dark patterns are everywhere – and the FTC is determined to do more about enforcing against these unfair and deceptive design practices. Also: Brands are using incrementality measurement to transform their marketing plans and boost performance.