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Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings

AdExchanger — Tue, 19 Dec 2023 05:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

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As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling

AdExchanger Guest Columnist — Mon, 18 Dec 2023 05:35:15 +0000

It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

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Google’s New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips

AdExchanger — Mon, 11 Dec 2023 05:03:16 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]

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Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program

James Hercher — Tue, 28 Nov 2023 20:00:47 +0000

Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […]

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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

AdExchanger — Fri, 17 Nov 2023 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

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GroupM North America Says Goodbye To Kirk McDonald; Meta’s Gambit Pays Off

AdExchanger — Tue, 31 Oct 2023 04:03:22 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]

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What Happens Next If Google Loses The DOJ’s Search Antitrust Case?

Allison Schiff — Thu, 12 Oct 2023 14:03:20 +0000

Embarrassing revelations – and quite a few memorable zingers – have been emanating from the witness stand over the past few weeks during the Justice Department’s ongoing antitrust trial against Google over its search dominance. For example: Microsoft CEO Satya Nadella declared: “Everybody talks about the open web – but there is really the Google web.” Sridhar […]

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For Netflix, Sharing Isn’t Caring; Microsoft’s Mobile Game Revenue Reckoning

AdExchanger — Thu, 21 Sep 2023 04:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting ad dollars. For instance, the more Netflix’s ad revenue grows, the greater the internal pressure to crack down on password sharing. Previously, Netflix could turn […]

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The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads?

AdExchanger — Wed, 13 Sep 2023 04:03:55 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google economist Hal Varian taking the stand and both sides presenting their opening arguments. The case could have major repercussions, just like the government’s 1990s antitrust […]

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The Trade Desk Plans To Lowball SSP Floor Prices; AI Is Coming For Live Sports

AdExchanger — Fri, 25 Aug 2023 04:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider reports. Publishers often set minimum asking prices for their ad inventory. But their SSPs then typically tack on their own costs on top of these […]

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