Ezra Doty Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Wed, 20 Dec 2023 16:23:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Ezra Doty Archives | AdExchanger 32 32 As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling https://www.adexchanger.com/data-driven-thinking/as-antitrust-concerns-mount-googles-ad-business-is-nearing-its-ceiling/ Mon, 18 Dec 2023 05:35:15 +0000 https://www.adexchanger.com/?p=391448 It’s no secret that Google’s in hot water.  Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

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