John Piccone Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 12:16:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png John Piccone Archives | AdExchanger 32 32 With Transparency, The Choice Is Yours: Change The Game Or Sit On The Sidelines https://www.adexchanger.com/content-studio/with-transparency-the-choice-is-yours-change-the-game-or-sit-on-the-sidelines/ Tue, 19 Dec 2023 13:00:39 +0000 https://www.adexchanger.com/?p=391629 Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for years. Yet, by and large, the lack of transparency has been accepted as the status quo: While we’ve made strides, data remains fragmented – operationalized and accessed on behalf of marketers, rather than with them. But […]

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]]> Why Lenovo Is Consolidating Its Ad Tech https://www.adexchanger.com/marketers/why-lenovo-is-consolidating-its-ad-tech/ Thu, 21 Sep 2023 04:20:52 +0000 https://www.adexchanger.com/?p=385377 Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.

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