Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, YouTube announced unskippable 30-second spots for its top TV content. The new ad units will be available on TV for YouTube Select, the most viewed […]
We asked agency experts: With TikTok under the microscope and a potential US ban looming, what are you advising brands do?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Don’t Speak TikTok TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Betting On Ecom Sayonara, retail. Walmart is selling the Tokyo-based chain Seiyu after previously unloading its operations in the United Kingdom and Argentina. As The Wall Street Journal reports, the retail giant threw in the proverbial towel after 18 years in Japan, selling most […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US […]
