adform Archives | AdExchanger

With Transparency, The Choice Is Yours: Change The Game Or Sit On The Sidelines

AdExchanger Content Studio — Tue, 19 Dec 2023 13:00:39 +0000

Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for years. Yet, by and large, the lack of transparency has been accepted as the status quo: While we’ve made strides, data remains fragmented – operationalized and accessed on behalf of marketers, rather than with them. But […]

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Collaboration Will Drive Marketing’s People-First Future

AdExchanger Content Studio — Wed, 23 Aug 2023 12:00:09 +0000

Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer privacy. Since Google originally announced its intention to phase out the use of third-party cookies on its market-leading Chrome browser, the ad tech industry has […]

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If There’s Anything Certain In Life, It’s That Schrems III Is Coming

Allison Schiff — Mon, 17 Jul 2023 12:05:43 +0000

If you hear a whirring sound, that’s privacy activist and lawyer Max Schrems sharpening his pencil. On Monday, roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted its “adequacy decision” for the EU-US Data […]

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First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games

AdExchanger — Thu, 23 Mar 2023 04:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]

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PwC Study: Marketers Can Achieve Value Today With First-Party IDs

AdExchanger Content Studio — Fri, 17 Jun 2022 16:00:50 +0000

“Wait and see” is not the motto most of us aspire to. Yet, with Google’s cookie deprecation timeline getting pushed back and the current landscape of competing first-party identifiers offering insufficient reach on their own, “wait and see” is the approach I see most marketers and advertisers taking today. Some might think walled gardens will […]

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1:1 Marketing Is Not Dead: A Crusade For User Fidelity

AdExchanger Content Studio — Tue, 26 Apr 2022 16:00:47 +0000

By Julian Baring, Regional President – Americas, Adform Every article I read about the “cookieless future” leaves me envisioning a desolate world where the dream of 1:1 marketing has died, and we’re all back to Wanamaker’s infamous cliché (Which half of my spend is wasted?). But that dream is not dead. It’s just lost amid […]

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CMOs Beware: Recent Google Analytics Decisions In The EU Put Data At Peril

AdExchanger Content Studio — Tue, 15 Mar 2022 12:00:47 +0000

By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). These decisions sound a warning not only to the many companies using Google Analytics but, more broadly, to any company using US-based ad […]

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Yes, Everybody’s KPIs Are Screwed. But It’s Going to Be OK

AdExchanger Guest Columnist — Thu, 06 May 2021 04:07:17 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Julian Baring, regional president of Americas at Adform. The digital advertising identity landscape isn’t shifting. It’s shattering. And there’s not an ad tech company, brand, agency or publisher on the planet […]

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Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Allison Schiff — Fri, 05 Mar 2021 19:38:47 +0000

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin, […]

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Klobuchar Unveils Antitrust Reform Bill; Walmart Buys Ad Tech From PaperG

AdExchanger — Fri, 05 Feb 2021 05:03:32 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]

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