AdExchanger Content Studio Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 25 Sep 2023 14:56:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Content Studio Archives | AdExchanger 32 32 3 Ways Google’s Privacy Changes On Android Will Impact Your Business https://www.adexchanger.com/content-studio/3-ways-googles-privacy-changes-on-android-will-impact-your-business/ Tue, 26 Sep 2023 12:00:34 +0000 https://www.adexchanger.com/?p=385548 Advertisers are laser-focused on the seismic shift happening next year with the deprecation of third-party cookies on Google Chrome. But it’s not just cookies on Chrome – Google’s Sandbox initiative is also targeting mobile signals on Android. Here’s why that’s important and what it might mean for your business. Today, mobile advertising SDKs on Android […]

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]]> Why Advertisers Should Take Full Advantage Of FAST https://www.adexchanger.com/content-studio/why-advertisers-should-take-full-advantage-of-fast/ Thu, 24 Aug 2023 12:00:06 +0000 https://www.adexchanger.com/?p=382740 There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV disrupts the industry, it’s generating new marketing opportunities for advertisers. Instead of dying off, linear TV is evolving into a CTV streaming model that’s free […]

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]]> Collaboration Will Drive Marketing’s People-First Future https://www.adexchanger.com/content-studio/collaboration-will-drive-marketings-people-first-future/ Wed, 23 Aug 2023 12:00:09 +0000 https://www.adexchanger.com/?p=383002 Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer privacy. Since Google originally announced its intention to phase out the use of third-party cookies on its market-leading Chrome browser, the ad tech industry has […]

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]]> Audiences Transcend Marketing Channels – Measurement Can Do The Same https://www.adexchanger.com/content-studio/audiences-transcend-marketing-channels-measurement-can-do-the-same/ Thu, 20 Jul 2023 12:00:57 +0000 https://www.adexchanger.com/?p=380555 There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t grant marketers any leeway when it comes to delivering on business objectives. In reality, increased complexity amplifies accountability. And managing complexity isn’t enough. Marketers need to find […]

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]]> AI Levels The Playing Field For Small And Medium Mobile App Developers https://www.adexchanger.com/content-studio/ai-levels-the-playing-field-for-small-and-medium-mobile-app-developers/ Wed, 19 Jul 2023 12:00:07 +0000 https://www.adexchanger.com/?p=380533 The last few years saw the app giants take over the mobile app ecosystem, wielding brute strength to overwhelm the smaller publishers whose innovation and risk-taking historically drove things forward. But generative AI is leveling the playing field, giving small and midsize app developers the ability to create new apps and innovate on existing platforms […]

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]]> No More Future Gazing: What’s Your Post-Cookie Plan Today? https://www.adexchanger.com/content-studio/no-more-future-gazing-whats-your-post-cookie-plan-today/ Mon, 17 Jul 2023 12:00:07 +0000 https://www.adexchanger.com/?p=380265 Having time to prepare for major changes is generally regarded as a good thing, both in life and the digital advertising industry. But when it comes to preparations for a privacy-first, post-cookie world, there’s been far too much talk about preparation and far too little action. This is hurting advertisers’ results today, not just in […]

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]]> Agnostic Identity Graphs Are The Future Of Identity Resolution https://www.adexchanger.com/content-studio/agnostic-identity-graphs-are-the-future-of-identity-resolution/ Thu, 29 Jun 2023 12:00:05 +0000 https://www.adexchanger.com/?p=378665 When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of confidence targeting, attribution and measurement – particularly with broader economic pressures squeezing budgets. But grasping for a new signal is not […]

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]]> Predictive Modeling At Scale For The Next Era of Addressability https://www.adexchanger.com/content-studio/predictive-modeling-at-scale-for-the-next-era-of-addressability/ Thu, 15 Jun 2023 12:00:59 +0000 https://www.adexchanger.com/?p=376956 If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype machine works, many are still willing to buy into the smoke and mirrors, especially when it comes to the power of AI to cure what […]

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]]> AI In Digital Advertising: From Black Box to Returning Control to Marketers https://www.adexchanger.com/content-studio/ai-in-digital-advertising-from-black-box-to-returning-control-to-marketers/ Wed, 14 Jun 2023 12:00:22 +0000 https://www.adexchanger.com/?p=377448 AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role in digital advertising is much more established, but rapid advances increasingly deliver unexpected and transformative capabilities for digital marketers. On top of driving performance, AI […]

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]]> Tech Sprawl Is A Growth Inhibitor, Not Just A Cost Problem https://www.adexchanger.com/content-studio/tech-sprawl-is-a-growth-inhibitor-not-just-a-cost-problem/ Fri, 09 Jun 2023 12:00:28 +0000 https://www.adexchanger.com/?p=376847 Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products. Ad tech players know it’s not that simple. Until recently, this path required obscure detours through data summarization and sprawling tech specialization. But today, consolidated data and analytics platforms can simplify and streamline the path […]

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