CCPA

State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy laws instead of a single national standard. But, oh the irony, tech companies lobbying at the state level is actually helping create that dreaded patchwork, […]

A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs. These solutions will find it extremely difficult to achieve the scalability required to become a true successor to cookie-based advertising.

U.S. state privacy laws are multiplying at a dizzying rate. Here are the key points to know for the collection and processing of sensitive information for the rest of 2023.

The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years.

Putting data in the possession of a presumably trusted third party makes a world of sense. But while clean rooms are very useful for some things, it is questionable whether they are the panacea for all privacy-compliance challenges.

California’s privacy protections are considered by most privacy pros to be the toughest and most comprehensive in the nation. But the California Privacy Protection Agency has a budget of just $10 million to regulate against the largest technology companies in the world.

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.

To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing the MSPA?

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.