state privacy laws Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 21:11:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png state privacy laws Archives | AdExchanger 32 32 What Scandi-Land Can Teach The US About Cookieless Targeting https://www.adexchanger.com/data-driven-thinking/what-scandi-land-can-teach-the-us-about-cookieless-targeting/ Wed, 20 Dec 2023 05:35:21 +0000 https://www.adexchanger.com/?p=391736 US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024.  But what does the death of the cookie actually mean for agencies and publishers?  Welcome to […]

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]]> Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] https://www.adexchanger.com/data-driven-thinking/governor-insert-signs-a-new-privacy-law-in-the-state-of-insert/ Mon, 20 Nov 2023 05:35:09 +0000 https://www.adexchanger.com/?p=389760 Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy.  These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place.  In the absence of […]

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]]> Comic: State Privacy Law Lab https://www.adexchanger.com/comic-strip/comic-state-privacy-law-lab/ Fri, 17 Nov 2023 05:15:38 +0000 https://www.adexchanger.com/?p=388435 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> Creating A Common Language For Privacy Compliance https://www.adexchanger.com/data-privacy-roundup/creating-a-common-language-for-privacy-compliance/ Tue, 05 Sep 2023 05:00:09 +0000 https://www.adexchanger.com/?p=383909 Can companies with competing interests reach consensus while walking across a minefield? Yes, according to the IAB Tech Lab. Getting industry stakeholders to collaborate on technical solutions to ad tech’s thorniest issues is the Tech Lab’s whole jam. And there’s “no shortage” of issues facing the digital advertising industry today, said Michael Hahn, EVP and […]

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]]> Regulators Have Their Eye On The Dark Art Of Dark Patterns https://www.adexchanger.com/data-privacy-roundup/regulators-have-their-eye-on-the-dark-art-of-dark-patterns/ Mon, 21 Aug 2023 05:00:25 +0000 https://www.adexchanger.com/?p=382626 privacy zuckering (noun) : a dark pattern; the practice of tricking users into disclosing more personal information than they had intended to Ah, the dubious honor of having an entire dark pattern named after you. More than five years after GDPR went into effect, regulators in Europe finally exerted enough pressure on Meta that it […]

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]]> The Unintended Privacy Law Patchwork; Amazon Extends Ads To Third-Party Sites https://www.adexchanger.com/ad-exchange-news/thursday-17082023/ Thu, 17 Aug 2023 04:03:07 +0000 https://www.adexchanger.com/?p=382536 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long railed against the US adopting a patchwork of state privacy laws instead of a single national standard. But, oh the irony, tech companies lobbying at the state level is actually helping create that dreaded patchwork, […]

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]]> Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy https://www.adexchanger.com/adexchanger-talks/sweeping-away-the-crumbs-and-diving-into-whats-truly-important-in-privacy/ Tue, 08 Aug 2023 10:00:45 +0000 https://www.adexchanger.com/?p=381722 There was a time, perhaps eight or nine years ago, when the industry could feasibly argue in favor of self-regulation because of the complexity of online advertising and the rapid nature of technological innovation. But that ship has long sailed, says Jules Polonetsky, CEO of privacy-focused nonprofit the Future of Privacy Forum, speaking on this […]

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]]> New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready? https://www.adexchanger.com/data-driven-thinking/new-utah-and-connecticut-data-privacy-laws-are-coming-are-you-ready/ Wed, 22 Mar 2023 04:35:54 +0000 https://www.adexchanger.com/?p=368014 Another day. Another privacy law. *Cue emergency marketing meeting.* Marketers might as well go ahead and add “tightrope walker” to their list of skills. The delicate balance between personalization and stringent privacy laws is just as precarious as a high-wire act.  Research shows that 66% of consumers want personalized ads, but nearly half of them […]

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]]> 7 Data Privacy Stories That Rocked Ad Tech In 2022 https://www.adexchanger.com/privacy/7-data-privacy-stories-that-rocked-ad-tech-in-2022/ Tue, 03 Jan 2023 06:00:33 +0000 https://www.adexchanger.com/?p=339333 To say that 2022 was a big year for data privacy would be quite the understatement. With regulatory scrutiny on the rise and the ghosts of platform privacy changes past, present and future haunting ad tech’s attic, there were few dull moments (unless you find the inner workings of GDPR consent strings to be dull; […]

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]]> AdExplainer: Your CPRA Download https://www.adexchanger.com/adexplainer/adexplainer-your-cpra-download/ Thu, 15 Dec 2022 17:15:44 +0000 https://www.adexchanger.com/?p=334541 New Year’s resolutions are made to be broken, but don’t include privacy compliance in that category. Five new US state privacy laws are coming into effect in 2023, including the Virginia Consumer Data Protection Act and the California Privacy Rights Act (CPRA), both of which hit the scene on January 1. (For anyone marking their […]

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