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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Beyond Words: Programmatic Advertisers Need More Than Just Large Language Models

AdExchanger Guest Columnist — Mon, 27 Nov 2023 05:35:50 +0000

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and abundance of public discourse produced by the growth of generative AI tools built on Large Language Models (LLMs). The transformative rise of LLMs is […]

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Traffic Shaping Is Blocking The Road To The Cookieless Future

AdExchanger Guest Columnist — Thu, 16 Nov 2023 05:35:50 +0000

There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly difficult to pass a gas station on a major highway or interstate that has not invested in the future by allotting […]

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Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?

AdExchanger — Wed, 15 Nov 2023 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […]

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Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive

AdExchanger — Tue, 14 Nov 2023 05:03:30 +0000

The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […]

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Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales

Anthony Vargas — Tue, 07 Nov 2023 16:20:00 +0000

Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […]

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Journos On Wall Street; IP Address Deprecation Means More Disruption

AdExchanger — Thu, 02 Nov 2023 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone. But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise. The startup, called Hunterbrook, will commission news stories from journalists, while an […]

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An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

AdExchanger Guest Columnist — Wed, 25 Oct 2023 04:35:01 +0000

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs. That makes only about 30% of the total online audience addressable and […]

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IAB Tech Lab Enters The Sandbox; The Google Trial Behind Closed Doors

AdExchanger — Fri, 29 Sep 2023 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sandbox The Chrome Privacy Sandbox was hyperactive when it launched in 2019. (Remember the sudden appearance of all those bird names?) That was back when the deadline to remove third-party cookies was Q2 2022. But in 2021, Google Chrome […]

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Can Meta Thread The Needle Twitter Couldn’t?; The Ad Industry Learns To Cope

AdExchanger — Fri, 07 Jul 2023 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product. When Mark Zuckerberg published the first Instagram Stories post in 2016, he avoided citing Snapchat, although the term “Stories” itself is a blatant ripoff. When YouTube and Instagram unashamedly […]

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