Kantar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is that ad tech is a minuscule contributor to Google’s revenue. Which begs the question: Why not get rid of it? But Google won’t quit ad […]

Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. That’s why Reddit is shoring up its ad offering for SMB and mid-market clients by improving its onboarding process and launching an advertising API.

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, […]

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it’s all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom, […]

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on […]

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]

Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar CEO Eric Salama on a press call held Thursday to provide an update on its strategy under its new owner Bain Capital. But […]