James Avery

Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Kevel’s overarching vision is to provide an AWS cloud-like infrastructure to support online advertising. The purpose of Relay, specifically, is to help publishers get more innovative with their programmatic monetization strategy.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice – go Google’s way, and give up your destiny while bearing the consequences. […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Avery, CEO at Adzerk. Recommendation widgets – those spammy “Around the Web” ads – may provide short-term revenue, but they likely come at the expense of long-term company growth and brand power. I won’t […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Online advertising owes its rapid growth to JavaScript tags. Finally, without serious code changes, publishers could copy and paste JavaScript and make money from ads […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. As ad blockers become more prevalent, it’s important to understand how they actually work and what they mean to publishers, ad tech companies and users. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. Fraud is the ad industry’s not-so-secret problem. It impacts publishers just as much as advertisers. Advertisers have finite budgets to spend filling placements each year, […]