offline data Archives | AdExchanger

What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Why A CDP Is A Must-Have For This European Department Store Chain

Hana Yoo — Thu, 08 Jun 2023 05:00:55 +0000

Olá, commerce aficionados. This is Hana Yoo, covering for senior editor and all-around commerce expert James Hercher while he’s on paternity leave. This week we’re diving into how El Corte Inglés is using Kevel’s CDP. As Europe’s largest department store group, El Corte Inglés boasts a wide range of products. The retailer’s hundreds of Portuguese […]

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Comic: Data-Driven Spring

Nate Neal — Mon, 29 May 2023 04:15:39 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.

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AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

Allison Schiff — Wed, 01 Apr 2020 13:00:32 +0000

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]

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Direct Mail Specialist Pitney Bowes Makes Digital Strides

Kelly Liyakasa — Mon, 09 Feb 2015 14:00:47 +0000

Pitney Bowes, a 90-year-old company commonly thought of as a manufacturer of postage meters, is quietly sitting on an $838 million digital commerce business. Like its competitors, Pitney Bowes’ marketing services is the sum of many acquired parts. Its many acquisitions include: MapInfo, a mapping and location intelligence platform acquired in 2007; Portrait Software, customer […]

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Its Back Against The Wall, Foursquare Prepares To Package Its Data

David Kaplan — Fri, 12 Apr 2013 21:44:47 +0000

After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week’s whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might […]

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AddThis Introduces Social Media To Offline-Based ‘Purchase Targeting’

David Kaplan — Thu, 20 Sep 2012 04:08:01 +0000

AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data […]

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