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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers

Anthony Vargas — Wed, 20 Dec 2023 05:45:51 +0000

Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]

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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

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Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings

AdExchanger — Tue, 19 Dec 2023 05:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

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Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing

AdExchanger — Fri, 15 Dec 2023 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad-based business versus one that relies on […]

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Marketing Workflow Tech Startup Arcane Secures $5 Million In Seed Funding

Hana Yoo — Thu, 14 Dec 2023 09:00:45 +0000

Marketers spend a lot of time and energy on manual, lower-level tasks. Even if the individual tasks don’t register as taxing – 10 minutes a day here, an hour per month there – in the aggregate, they’re like holes in a boat, draining marketers’ ability to focus on the creative and decision-making aspects of their […]

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Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads

AdExchanger — Thu, 14 Dec 2023 05:03:06 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]

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The MFA Economy; Will Reddit Ever Not Be Reddit?

AdExchanger — Fri, 08 Dec 2023 05:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

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Why La Colombe Put An AI Company In Charge Of Its Video Ads

Hana Yoo — Thu, 07 Dec 2023 15:46:15 +0000

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […]

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