Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]
Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes Scott McDonald, President and CEO of the Advertising Research Foundation.
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in. But plenty of advertisers still want to buy local and national spots based on region. And for small, local marketers accustomed to the relative simplicity of linear TV ad buying, the lack of standards in over-the-top (OTT) ad measurement is becoming a real pain in the tush.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Insta Needs Its Groove Back Instagram has (mostly) been able to balance its business priorities with the interests of its users. But its streak is over. Instagram is struggling to recruit people to create content for its TikTok clone, Reels, The Wall Street […]
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and this story is about people and processes. Part two of this series looked at startups that are trying to unify disparate marketing metrics, but technology can only go so far in solving […]
This is the second in a series on what’s still broken in the analytics space. Part one dealt with data ownership, part two will address technology and part three will focus on people and processes. Even when data ownership issues are resolved between marketers and third-party agencies and service providers, the way in which it is […]
At the Advertising Research Foundation’s Re:think conference in New York yesterday, discussion revolved around emerging markets such as China, India, and Brazil. John Forsyth, principal at McKinsey & Company, presented data showcasing the growth in these markets. “If you look at the growth over the next 15 years, three-fourths of the global growth is going […]
