Comic: Mysteries Of The Deep
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
ARCHIVE FOR:
SKAN4
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AdExplainer: What Are Mobile Postbacks, And How Are They Used?
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
Tagged in:- adjust
- apple
- Apple ATT
- Apple SKAdNetwork
- AppLovin
- AppsFlyer
- CRM
- device ID
- featured
- Google Chrome
- google privacy sandbox
- inmobi
- iOS
- IP address
- ironSource
- Katie Madding
- Levi Matkins
- LifeStreet
- lookalike modeling
- MMP
- mobile attribution
- postbacks
- retargeting
- SAN
- Sara Camden
- SDK
- SKAN4
- Yevgeny Peres
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OPINION: Data-Driven Thinking4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns
To get the most out of SKAN 4 and prepare for future advancements, advertisers should focus on these four areas.
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UA For Game Developers Is An Entirely Different Animal In The Post-ATT Era
ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of ATT. To adapt, app marketers have been using probabilistic data and methods to reach opted-out users.
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IOS Attribution Is Broken, But SKAN4-Compliant Bidding Tech Could Fix It
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4’s attribution signals and optimize iOS ad campaigns.