Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New York City last week.
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday reports. Both Amazon and Google have deeply intertwined their advertising and cloud businesses via clean rooms, which provide an advertising service built on cloud-based privacy […]
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas independent data clean rooms focus on interoperability, walled garden ad platforms have very little interest in it. And walled garden-based clean rooms are where the money goes, namely, Google’s Ads Data Hub (ADH), the Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]
The state of advertising at Twitter is a hot mess. And advertisers are starting to react. Plus: a primer on the Google Analytics deadline delay and changes to Google’s clean room, Ads Data Hub.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the tech or the media? Advertisers think of “brand safety” as an adjacency issue. Is there a picture of a car crash? Maybe not Toyota. Other brands avoid keywords like “gun control” and “abortion.” But there’s […]
Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of […]
Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. The longer runway will give advertisers and publishers more time to test post-third-party-cookie solutions. But despite the temptation to procrastinate, publishers and tech vendors told AdExchanger they don’t anticipate straying too far from the road maps they’d already established to meet the previous 2023 deadline.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained MRC accreditation as a third-party measurement provider of viewability reporting on YouTube. Specifically, the seal covers DoubleVerify’s access to YouTube site and in-app page-level information via Ads Data Hub, the cloud service that houses Google’s […]
