IAB Europe Archives | AdExchanger

What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years

Anthony Vargas — Fri, 20 Jan 2023 19:15:37 +0000

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. Dataly Media’s purported cookie-stuffing practices date back to at least 2015 and underpin a large part of the company’s affiliate marketing business conducted since that time, according to Confiant. However, Confiant […]

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IAB Europe Wins Belgian DPA Approval, But The TCF’S Fate Still Hangs In The Balance

James Hercher — Thu, 12 Jan 2023 21:52:22 +0000

IAB Europe is making progress in its effort to prove the validity of the Transparency & Consent Framework (TCF), the trade group’s mechanism for conveying consent data under GDPR. Belgium’s data protection authority (DPA) announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal […]

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Thank You, Digital Markets Act!; Google Needs To Reenergize The Sandbox

AdExchanger — Wed, 14 Dec 2022 05:03:46 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]

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The TCF’s Future Will Be Decided By The EU’s High Court

James Hercher — Fri, 09 Sep 2022 05:02:49 +0000

The fate of consent strings hangs in the balance – but don’t expect a quick resolution. IAB Europe’s litigation with Belgium’s data protection authority (DPA), which began in February with a ruling over the legality of IAB Europe’s Transparency & Consent Framework (TCF), will drag on for another year at least. This week the Belgian appeals […]

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IAB Tech Lab Launches Global Privacy Platform To Transmit Kosher Consent Strings

Alyssa Boyle — Wed, 01 Jun 2022 12:31:20 +0000

The IAB Tech Lab announced its Global Privacy Platform (GPP), a framework to standardize the sharing of consent signals so companies can more easily comply with global privacy regulations. “It’s a protocol for streamlining and managing cross-jurisdictional privacy compliance,” said IAB Tech Lab CEO Anthony Katsur – which is why the platform will be ready to incorporate new consent strings within the framework as they emerge.

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Can You Audit For Trust?; Apple Brags About Its Relatively Low App Performance

AdExchanger — Mon, 11 Apr 2022 04:03:32 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly publishers, need programmatic ways to convey signals of trust. There’s the IAB Europe’s Transparency and Consent Framework. But that was ruled illegal by the Belgian data privacy regulator and is being overhauled. The regulators say […]

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Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts

AdExchanger — Fri, 04 Mar 2022 05:03:18 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]

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Large-Scale Third-Party Addressability On The Open Web Doesn’t Work – Period

AdExchanger Guest Columnist — Thu, 17 Feb 2022 14:00:34 +0000

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product officer at Ebiquity. IAB Europe’s Transparency & Consent Framework (TCF) is flawed and unfixable. But let’s back up. On Feb. 2, the Belgian Data Protection […]

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Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?

James Hercher — Tue, 15 Feb 2022 19:41:34 +0000

Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward. In January, the Austrian data protection authority (DPA) […]

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