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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads

AdExchanger — Tue, 09 Jan 2024 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

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Privacy Sandbox Push And Pull; Standardize RMNs? They’re Practically From Different Planets

AdExchanger — Mon, 08 Jan 2024 05:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […]

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Comic: New Year, New You

Kevvo — Fri, 05 Jan 2024 05:15:43 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic

AdExchanger — Fri, 05 Jan 2024 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […]

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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies

Hana Yoo — Tue, 02 Jan 2024 11:00:15 +0000

Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency. But now “I don’t hear it […]

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Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers

Anthony Vargas — Wed, 20 Dec 2023 05:45:51 +0000

Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]

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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

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The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023

Anthony Vargas — Tue, 19 Dec 2023 05:35:45 +0000

To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […]

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