Regulators Have Their Eye On The Dark Art Of Dark Patterns
Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it.
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Mary Engle
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The FTC Lost Their Last Republican Commissioner. What Happens Next?
The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.
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PODCAST: AdExchanger TalksRegulatory Scrutiny And The Intricacies Of Ad Law With A 30-Year FTC Veteran
Mary Engle is EVP of policy at BBB National Programs, a nonprofit organization that’s helping keep self-regulation of the ad industry alive. She’s also spent more than three decades with the FTC. In this episode, Engle gets into the weeds on “commercial surveillance,” the nitty-gritty of ad disclosures, the FTC’s case against Kochava and more.
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AdExplainer: What Are Dark Patterns?
Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal advocates have coined a new name for this practice: dark patterns. And dark patterns are next up on the enforcement docket both for the Federal Trade Commission and state-level data privacy laws.