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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Data Privacy Discussions Need A Reality Check

AdExchanger Guest Columnist — Mon, 06 Nov 2023 05:35:58 +0000

Data privacy has been one of the hottest topics in digital advertising for the past five years. Despite all the ink spilled on the topic, however, the way industry stakeholders discuss the ideal outcome for consumers is out of touch with basic intuition about consumer preferences and technical reality. Granular consumer consent over tracking is […]

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Wait, Social Media Costs Money Now?; Studios Choose Ads

AdExchanger — Wed, 04 Oct 2023 04:03:25 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]

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Regulators Have Their Eye On The Dark Art Of Dark Patterns

Allison Schiff — Mon, 21 Aug 2023 05:00:25 +0000

privacy zuckering (noun) : a dark pattern; the practice of tricking users into disclosing more personal information than they had intended to Ah, the dubious honor of having an entire dark pattern named after you. More than five years after GDPR went into effect, regulators in Europe finally exerted enough pressure on Meta that it […]

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How Data Clean Rooms Are Helping Deliver On The Promise Of Advanced TV Advertising

AdExchanger Guest Columnist — Wed, 16 Aug 2023 04:35:19 +0000

In the context of TV advertising, clean rooms offer privacy-compliant software that enables advertisers and publishers to match user-level data without actually sharing any personal information or raw data with one another.

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Sweeping Away The Crumbs And Diving Into What’s Truly Important In Privacy

Allison Schiff — Tue, 08 Aug 2023 10:00:45 +0000

There was a time, perhaps eight or nine years ago, when the industry could feasibly argue in favor of self-regulation because of the complexity of online advertising and the rapid nature of technological innovation. But that ship has long sailed, says Jules Polonetsky, CEO of privacy-focused nonprofit the Future of Privacy Forum, speaking on this […]

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Europe Blocks Data Sharing To The US; America Blocks Data Sharing To China

AdExchanger — Wed, 02 Aug 2023 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe, You’re Down Meta may ask for specific consent to use data for advertising purposes in the EU, The Wall Street Journal reports. After GDPR became law, Facebook began requiring European users to allow the platform to use data for ad purposes by […]

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If There’s Anything Certain In Life, It’s That Schrems III Is Coming

Allison Schiff — Mon, 17 Jul 2023 12:05:43 +0000

If you hear a whirring sound, that’s privacy activist and lawyer Max Schrems sharpening his pencil. On Monday, roughly three years after the Schrems II case invalidated Privacy Shield overnight – and with it the legal basis for data transfers between Europe and the US – the European Commission adopted its “adequacy decision” for the EU-US Data […]

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The Big Story: GDPR Turns Five

Sarah Sluis — Thu, 01 Jun 2023 14:23:50 +0000

Happy birthday, GDPR! Can you believe just five years ago the European Union put into effect the General Data Protection Regulation? The law went into effect in May 2018, mere months after Facebook’s Cambridge Analytica scandal. And it created a snowball effect for data privacy regulation, as US states and other countries followed in its […]

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If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’

Allison Schiff — Tue, 30 May 2023 05:00:14 +0000

There’s been such a deluge of data privacy-related news over the past few weeks, I hardly know what to focus on in this newsletter. Congress debated AI regulations, Montana banned TikTok for everyone (not just on government devices), and Meta got fined more than $1 billion in Europe over a GDPR violation. Oh, and it […]

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