eCPM Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 21:11:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png eCPM Archives | AdExchanger 32 32 What Scandi-Land Can Teach The US About Cookieless Targeting https://www.adexchanger.com/data-driven-thinking/what-scandi-land-can-teach-the-us-about-cookieless-targeting/ Wed, 20 Dec 2023 05:35:21 +0000 https://www.adexchanger.com/?p=391736 US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024.  But what does the death of the cookie actually mean for agencies and publishers?  Welcome to […]

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]]> AI Is Optimizing LADbible’s Prebid Timeouts https://www.adexchanger.com/publishers/ai-is-optimizing-ladbibles-prebid-timeouts/ Thu, 05 Oct 2023 12:00:20 +0000 https://www.adexchanger.com/?p=386542 AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are taking over Prebid optimization. To wring more revenue from open auction, publishers often adjust the parameters of their Prebid wrappers. For example, a longer timeout window for the Prebid auction can yield more revenue by […]

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