direct deals Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Thu, 21 Dec 2023 21:11:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png direct deals Archives | AdExchanger 32 32 What Scandi-Land Can Teach The US About Cookieless Targeting https://www.adexchanger.com/data-driven-thinking/what-scandi-land-can-teach-the-us-about-cookieless-targeting/ Wed, 20 Dec 2023 05:35:21 +0000 https://www.adexchanger.com/?p=391736 US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024.  But what does the death of the cookie actually mean for agencies and publishers?  Welcome to […]

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]]> As The Open Marketplace Collapses, Direct Sales Offer Publishers A Lifeline https://www.adexchanger.com/data-driven-thinking/as-the-open-marketplace-collapses-direct-sales-offer-publishers-a-lifeline/ Mon, 31 Jul 2023 04:35:18 +0000 https://www.adexchanger.com/?p=381352 The open marketplace (OMP) no longer serves its purpose.  Consumer choice coupled with cookie deprecation has reduced addressability to 30%. By Q4 of next year, Google will start phasing out third-party cookies in Chrome. With legacy ad tech and ID solutions, publishers and brands can no longer use audience data, control frequency and measure reach. […]

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]]> Comic: The Power of Self-Care https://www.adexchanger.com/comic-strip/comic-the-power-of-self-care/ Fri, 28 Apr 2023 04:15:30 +0000 https://www.adexchanger.com/?p=371089 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team’s wacky, wonky and in-the-weeds ideas into beautiful comic form for 13 (!!) years. This is his last comic for AdExchanger before striking out for new horizons. He leaves us with an unparalleled archive of illustrated ad […]

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]]> Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels https://www.adexchanger.com/ad-exchange-news/glewed-tv-adopts-xandrs-monetize-ad-server-to-streamline-sales-channels/ Tue, 01 Jun 2021 10:00:21 +0000 https://www.adexchanger.com/?p=164886 Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them […]

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]]> Gay Dating App Scruff Isn’t Interested In Third-Party Relationships https://www.adexchanger.com/mobile/gay-dating-app-scruff-isnt-interested-in-third-party-relationships/ Mon, 27 Aug 2018 14:58:28 +0000 https://adexchanger.com/?p=119583 Scruff has a love/hate relationship with programmatic advertising. When the gay dating app, which now has more than 12 million users, first came on the scene in 2010, its monetization strategy could pretty much be summed up in one word: AdMob. But in January, the Grindr competitor decided to remove all its banner ad slots […]

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]]> Going After Google’s Moneymaker: Facebook Taps Its Audience Data To Power Video Direct Deals https://www.adexchanger.com/ad-exchange-news/going-googles-moneymaker-facebook-powers-video-direct-deals-audience-data/ Tue, 23 May 2017 15:00:01 +0000 https://adexchanger.com/?p=112749 Facebook is ramping up its publisher-centric strategy by testing a self-serve product powering programmatic direct deals called Audience Direct. In its first iteration, Audience Direct helps publishers sell their video inventory, giving them more control over how they structure direct deals and, eventually, how they guarantee delivery against them. “This enables them to create direct […]

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