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Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads

Hana Yoo — Mon, 08 Jan 2024 16:00:20 +0000

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, president and CEO of […]

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GroupM’s New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic

AdExchanger — Fri, 05 Jan 2024 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […]

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Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle

AdExchanger — Wed, 03 Jan 2024 05:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Services To Who? Apple’s Services revenue – made up of its subscription businesses and the triple-tithe fee on iOS developer earnings – is at risk in 2024, writes the Financial Times. Apple’s Services biz kept overall growth pumping despite a slowdown in […]

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Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers

Anthony Vargas — Wed, 20 Dec 2023 05:45:51 +0000

Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]

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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Actually, Your Phone Is Listening To You; Google’s Quiet Enhanced Conversion Update

AdExchanger — Mon, 18 Dec 2023 05:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]

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TikTok’s Pay-To-Play Problem Is That It Isn’t; Brands Relearn Buy One, Get One

AdExchanger — Fri, 01 Dec 2023 05:03:49 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]

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Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries

AdExchanger — Thu, 30 Nov 2023 05:03:08 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]

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Google Spills More Secrets; The Unblockables

AdExchanger — Wed, 22 Nov 2023 05:03:38 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […]

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Holiday Angst For Ecommerce Advertisers; Where Are News Readers Nowadays?

AdExchanger — Mon, 20 Nov 2023 05:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

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