amazon Archives | AdExchanger

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads

AdExchanger — Tue, 09 Jan 2024 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]

The post Hypha Hype; Amazon Prime Video Unwraps Affordable Ads appeared first on AdExchanger.

Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads

Hana Yoo — Mon, 08 Jan 2024 16:00:20 +0000

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, president and CEO of […]

The post Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads appeared first on AdExchanger.

Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle

AdExchanger — Wed, 03 Jan 2024 05:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Services To Who? Apple’s Services revenue – made up of its subscription businesses and the triple-tithe fee on iOS developer earnings – is at risk in 2024, writes the Financial Times. Apple’s Services biz kept overall growth pumping despite a slowdown in […]

The post Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle appeared first on AdExchanger.

Prime Video Is Going AVOD; The Chart Toppers Of 2023

AdExchanger — Tue, 02 Jan 2024 05:03:01 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Interruption Amazon is finalizing details for Prime Video ads. Commercials come to Prime in the US on January 29, followed by the UK, Germany and Canada in February, Deadline reports. “Prime Video movies and TV shows will include limited advertisements,” reads […]

The post Prime Video Is Going AVOD; The Chart Toppers Of 2023 appeared first on AdExchanger.

What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

The post What Scandi-Land Can Teach The US About Cookieless Targeting appeared first on AdExchanger.

Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

The post Where Big Tech And L.L. Bean Coincide; All Fun And No Play appeared first on AdExchanger.

Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings

AdExchanger — Tue, 19 Dec 2023 05:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

The post Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings appeared first on AdExchanger.

Actually, Your Phone Is Listening To You; Google’s Quiet Enhanced Conversion Update

AdExchanger — Mon, 18 Dec 2023 05:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]

The post Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update appeared first on AdExchanger.

Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing

AdExchanger — Fri, 15 Dec 2023 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad-based business versus one that relies on […]

The post Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing appeared first on AdExchanger.

Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads

AdExchanger — Thu, 14 Dec 2023 05:03:06 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]

The post Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads appeared first on AdExchanger.