Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to podcasting but it’s moving fast, borrowing from Spotify’s playbook. After scooping up podcast publisher Wondery eight months ago, it’s now signing exclusive distribution and ad deals with buzzy podcasts like SmartLess (hosted by Jason Bateman, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as bringing together pizza lovers and a pizza delivery service. “We can […]
Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. How would you feel if a proverbial Big Brother controlled all data access and processing on the web? There are certain […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, CMO at LiveIntent. Around 2015, publishers who put all their eggs in the basket of being promised rising engagement from videos on Facebook were caught in a precarious position when it turned out […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. While most people were glued to their TV screens watching the chaos unfold in […]
