Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a potential GDPR concern in the blink of an eye.
“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing about M&A already? TOO BAD! We’ve still got multiple deals being announced on the regular. On Wednesday, the publisher services company OpenWeb – known for operating comment sections and targeting ads by user account IDs […]
Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely […]
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about […]
It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle in glasses, cats nap under porches … and it’s easy to forget that the earth is shifting and splitting under the ad industry’s feet. As managing editor Ryan Joe notes in this week’s episode, the […]
Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an unflattering spot in Gartner’s most recent Hype Cycle report. The report, released Monday, is Gartner’s first Hype Cycle study focused solely on digital advertising. In Gartner’s view, CMPs are just about to reach the “peak […]
The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding. The Interactive Advertising Bureau sought public comments for a draft of the compliance framework over a two-week period from […]
Privacy protection isn’t a tick-the-box exercise, and so policymakers need to think outside the box. At the Federal Trade Commission’s annual PrivacyCon event in Washington, DC, on Thursday, the agency invited nearly 20 privacy researchers and academics from around the world to dig into the nitty gritty on consumer privacy, data collection, security and the […]
Looking for AddThis audience data in the EU? You won’t find it. Oracle Data Cloud has quietly pulled the plug on that business line. Although Oracle declined to say exactly when it began shutting down AddThis, the process started at some point in the last number of months. Under the General Data Protection Regulation, unconsented […]
