black friday

Lowering efficiency in exchange for volume can build up a funnel of potential customers who are retargeted with deals on Black Friday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]

Therabody kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use. This customer feedback prompted the company to push into a new area: wellness.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout of Demand Gen, a machine-learning ad product launched in beta over the summer. Demand Gen is akin to Performance Max, Google’s most prominent machine learning-based ad product … which is a euphemistic way to say […]

Brand safety has a hypocrisy problem. Violence that gets a pass when it’s a fictional TV show becomes flagged if it’s part of an online news story. But to what end? Plus: what Black Friday and Cyber Monday sales results portend for retailers’ prospects in Q4 and beyond.

Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to economic headwinds. And so we asked the experts: How are inflationary and recessionary worries impacting media plans around Black Friday and Cyber Week?

Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries and expected sales are all known factors. Companies test, learn and implement during the first nine months of the year and by the holidays they should be riding on rails. And tech providers oblige. The […]

Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas. But this Black Friday/Cyber Monday combo was not as record-setting as in years past, according to Adobe and others who track sales data. There are many reasons behind this change. Not only has the pandemic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]

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