ai Archives | AdExchanger

With AI’s Help, Native Can Mean More Than Made For Advertising Links

AdExchanger Guest Columnist — Thu, 04 Jan 2024 05:45:49 +0000

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites. At […]

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Can Podcast Advertising Find Second Gear?; No Escaping The Bundle

AdExchanger — Thu, 04 Jan 2024 05:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

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Where Big Tech And L.L. Bean Coincide; All Fun And No Play

AdExchanger — Wed, 20 Dec 2023 05:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]

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As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling

AdExchanger Guest Columnist — Mon, 18 Dec 2023 05:35:15 +0000

It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

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Conscious AI Innovation: How To Protect Your Business And Your Customers

AdExchanger Guest Columnist — Mon, 11 Dec 2023 05:35:10 +0000

It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […]

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Why La Colombe Put An AI Company In Charge Of Its Video Ads

Hana Yoo — Thu, 07 Dec 2023 15:46:15 +0000

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […]

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The Attention Dichotomy: How To Distinguish Good Attention From Bad

AdExchanger Guest Columnist — Mon, 04 Dec 2023 05:35:34 +0000

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never been more valuable – or scarce. The world that prompted psychologist, economist, and Nobel Laureate Herbert A. Simon to coin the term “attention economy” in 1971 […]

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Kochava And The FTC Head Back To Court; Troubles Abound For GroupM

AdExchanger — Tue, 07 Nov 2023 05:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]

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Beyond the Buzzword: The Impact of AI on Advertising

AdExchanger — Mon, 06 Nov 2023 21:50:48 +0000

It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]

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IAS More Than Measures Up To Its Revenue Goals

Hana Yoo — Fri, 03 Nov 2023 13:30:48 +0000

The advertising and ecommerce market had a soft Q3 and October. But Integral Ad Science (IAS) had a healthy Q3. And shares jumped by about 5% after earnings. The company, which reported its Q3 earnings on Thursday, saw revenue increase 19% from a year ago, totaling $120.3 million. Buoyed by the results, IAS upped its […]

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