advertising Archives | AdExchanger News and Views on Data-Driven Digital Advertising and Marketing Mon, 06 Nov 2023 21:50:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png advertising Archives | AdExchanger 32 32 Beyond the Buzzword: The Impact of AI on Advertising https://www.adexchanger.com/exclusivereport/beyond-the-buzzword-the-impact-of-ai-on-advertising/ Mon, 06 Nov 2023 21:50:48 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=388768 It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]

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]]> GroupM And Magna’s Global Ad Forecasts Predict A Durable Ad Market https://www.adexchanger.com/agencies/groupm-and-magnas-global-ad-forecasts-predict-a-durable-ad-market/ Mon, 05 Dec 2022 11:00:10 +0000 https://www.adexchanger.com/?p=316638 As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media agencies, that is. Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth […]

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]]> GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’ https://www.adexchanger.com/agencies/groupm-digital-advertising-experiencing-fastest-growth-in-the-history-of-advertising/ https://www.adexchanger.com/agencies/groupm-digital-advertising-experiencing-fastest-growth-in-the-history-of-advertising/#comments Mon, 06 Dec 2021 12:00:38 +0000 https://www.adexchanger.com/?p=181617 Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history […]

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]]> https://www.adexchanger.com/agencies/groupm-digital-advertising-experiencing-fastest-growth-in-the-history-of-advertising/feed/ 1 How Often Does Advertising Really Pay Off? https://www.adexchanger.com/data-driven-thinking/how-often-does-advertising-really-pay-off/ Tue, 05 Jan 2021 05:10:34 +0000 https://www.adexchanger.com/?p=147821 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School.  Two recent episodes of the well-known Freakonomics podcast reviewed novel academic work on advertising effectiveness under […]

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]]> The Digital Advertising Sector’s Original Sin, And How We Must Atone https://www.adexchanger.com/data-driven-thinking/the-digital-advertising-sectors-original-sin-and-how-we-must-atone/ https://www.adexchanger.com/data-driven-thinking/the-digital-advertising-sectors-original-sin-and-how-we-must-atone/#comments Tue, 01 Dec 2020 15:29:59 +0000 https://www.adexchanger.com/?p=146353 If you’ve been in the digital advertising sphere for a while you know I’m bullish on the internet. As one of the founders of the IAB and early vice chair, I’ve championed the web as the best advertising medium – period. But as I look back on the past 25 years, I’m struck by a […]

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]]> https://www.adexchanger.com/data-driven-thinking/the-digital-advertising-sectors-original-sin-and-how-we-must-atone/feed/ 2 App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads? https://www.adexchanger.com/ad-exchange-news/monday-27042020/ Mon, 27 Apr 2020 04:03:19 +0000 https://www.adexchanger.com/?p=133423 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]

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]]> Coronavirus Puts Digital Media In A State Of Flux https://www.adexchanger.com/publishers/coronavirus-puts-digital-media-in-a-state-of-flux/ https://www.adexchanger.com/publishers/coronavirus-puts-digital-media-in-a-state-of-flux/#comments Fri, 13 Mar 2020 18:20:25 +0000 https://www.adexchanger.com/?p=130871 Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the […]

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]]> https://www.adexchanger.com/publishers/coronavirus-puts-digital-media-in-a-state-of-flux/feed/ 1 Clorox Suspends Ads As Amazon Inventory Runs Scarce; How Services Providers Surpass Product Companies https://www.adexchanger.com/ad-exchange-news/thursday-12032020/ Thu, 12 Mar 2020 04:03:03 +0000 https://www.adexchanger.com/?p=130789 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back […]

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]]> United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds https://www.adexchanger.com/data-exchanges/united-states-and-united-kingdom-lead-world-in-programmatic-maturity-wfa-study-finds/ Thu, 06 Dec 2018 05:30:47 +0000 https://adexchanger.com/?p=121190 The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private […]

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]]> True[X] President Pooja Midha: Not All Attention is Created Equal https://www.adexchanger.com/digital-tv/truex-president-pooja-midha-not-all-attention-is-created-equal/ Thu, 27 Sep 2018 14:00:38 +0000 https://adexchanger.com/?p=120076 Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer […]

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