The streaming revolution isn’t only taking place on the big screen in the living room. There are opportunities to reach audiences on a multitude of devices, and the possibilities can be daunting.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Relay Interference Mobile carriers hate Apple iCloud Private Relay, an iOS 15 feature that encrypts location data, IP addresses and Safari traffic so that no companies, including Apple, can track web usage. In Europe, four carriers – T-Mobile, Orange, Vodafone and Telefónica – are […]
With millions of households tuning into live TV through CTVs, advertisers need to overcome the constraints that are holding them back, writes Paige Bilins, VP of video product management at Magnite.
Newly public livestreaming TV service FuboTV hired its first SVP of ad sales in June. “That in itself speaks to the importance that we’re putting on the ad sales piece,” said Diana Horowitz, the Scripps and Comcast vet now filling that newly created role at Fubo. Fubo, which reported its first earnings in early November, […]
Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]
