The Brand Search Squeeze That’s Throttling The Internet
A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]