AdExchanger Commerce Archives | AdExchanger

The Web Is Reanimating Its Affiliate Networks

James Hercher — Thu, 07 Dec 2023 06:07:40 +0000

Hey, Readers. Welcome to the AdExchanger Commerce weekly. Today, we examine a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit. If you think your Q4 is busy, just imagine operating a gift guide and shopping recommendation site right now. “This […]

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Holiday Shopping Soars As Sellers See Their Prices Hit Rock Bottom

James Hercher — Thu, 30 Nov 2023 06:11:49 +0000

Hey readers, welcome to the AdExchanger Commerce weekly, where we have the news and trends marketers need to know in the new world of shopping. And speaking of shopping, the results are in: The five big shopping days between Thanksgiving and Cyber Monday were a smash hit. Or so the story goes. Retailers were preparing […]

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Retail Advertisers Battle Ad Platforms Obsessed With Discounts

James Hercher — Fri, 17 Nov 2023 06:03:51 +0000

Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers. Macro-gloom […]

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’Tis The Season For Meta’s Ad Platform Glitches

James Hercher — Thu, 09 Nov 2023 06:47:20 +0000

For many, the holidays start with the post-Thanksgiving shopping weekend. Before then, Christmas music in a store is premature; afterward, it’s expected. For me, holiday traditions begin in late October, when the Meta ad platform goes haywire. Q4 is off to a particularly rough start, said Rok Hladnik, managing partner of the social and ecommerce […]

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Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars

James Hercher — Thu, 02 Nov 2023 06:48:18 +0000

Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same company: Amazon, of course. On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its […]

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New Working Group Wants To Expedite Retail Media OpenRTB Standards

James Hercher — Thu, 12 Oct 2023 07:22:02 +0000

Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize retail media, which defies the idea of standards. This week, we take a look at an independent effort backed by programmatic commerce players that are trying to bring their own greater sense of urgency to […]

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Rotten To The Core – But In The Right Way

James Hercher — Thu, 05 Oct 2023 06:44:30 +0000

Hey, Commerce readers. This is James Hercher, and we’re back from a short hiatus with the AdExchanger Commerce newsletter. This week, we catch up with Barry Hott. Perhaps you know him as the “Make Ugly Ads” guy on Twitter or LinkedIn. Hott was also head of growth for Ranch Water, a hard seltzer brand acquired […]

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Retail Media Cannot Be Standardized – Yet ‘Standards’ Are Coming

James Hercher — Fri, 15 Sep 2023 08:52:09 +0000

Hey, readers! Thanks for reading AdExchanger’s Commerce Media newsletter. I’m Senior Editor James Hercher, and this week I’m diving into the push for retail media standards. Some form of retail media standardization seems inevitable at this point. Retailers want it, marketers need it, agencies are dying without it, and programmatic tech companies will happily pull […]

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DTC Brands Are Trying Something New, By Building In Public

James Hercher — Thu, 20 Jul 2023 09:34:08 +0000

Hi, readers. Thanks for reading, and welcome to the AdExchanger Commerce Media newsletter. This week, we’re digging into direct-to-consumer (DTC). Not the metrics or the paid media, exactly, but the information and personal support systems that have grown up, especially recently. The DTC ecommerce category has experienced many up-and-down cycles since Casper mattress videos first […]

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On Prime Day, Amazon Shows What A Content Fortress Can Really Do

James Hercher — Fri, 14 Jul 2023 09:23:11 +0000

Howdy, readers. This is AdExchanger’s James Hercher, bringing you the latest Commerce Media dispatch, which could only be about Prime Day. Amazon’s brief summer window for avid American consumerism has become one of the world’s major shopping events and reshaped the retail calendar. Whether Prime Day falls in Q2 or Q3 distorts the earnings of […]

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