Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly rolled out Advantage+ Shopping Campaigns, the black box ad engine it previously parceled out to some advertisers upon request. Advantage+, like Google’s Performance Max, puts creative, targeting and optimization controls fully in the hands of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]
There’s no such thing as “compliance by obscurity,” says Sheila Colclasure, who serves as global chief digital responsibility and public policy officer at Kinesso, the mar tech unit within IPG.
What’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.
Ad measurement is becoming more challenging due to signal loss. But there was never such a thing as perfect measurement, says Jen Faraci, chief data officer at Publicis-owned Digitas North America.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Agencies get paid to spend time creating and planning things. So what happens when generative AI tech creates and plans things for them?
The German skin care company Beiersdorf, whose brands include Nivea and Eucerin, is using AI to test different elements of a brand’s creative assets to improve media performance.
Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try.
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.
