Meta Is Rolling Out Its First Gen AI Tools For Ad Creative
Meta is starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns.
Topic
Artificial Intelligence
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This Guy Knows His CPG: Bryan Gildenberg On Retail Trends and Predictions
Bryan Gildenberg of The CPG Guys, a brand and retail industry podcast with about 24,000 LinkedIn followers, talks Amazon, Instacart and product discovery.
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OPINION: Data-Driven ThinkingAs Generative AI Grows, Content Overload Could Lead To Data Challenges
Marketing analytics and ad ops teams are overwhelmed with data, which is compounded by the accelerated pace of generative AI-produced content.
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Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
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Disney Premieres Anti-Password Sharing; No Sense Battling The Bots
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […]
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Comic: Mysteries Of The Deep
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingStop Worrying About The Quantity Of Impressions – It’s Quality That Counts
The industry is too focused on quantity over quality. Unfortunately, it seems there are many people still chasing scale due to a lack of understanding.
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Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization controls to the platform. But tools like Google’s Performance Max and Meta’s Advantage+ Shopping Campaigns have been rushed onstage – and they’re not ready for […]
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Pacvue’s Melissa Burdick On How The AI Revolution Is Coming To Commerce
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
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Will There Be A Yahoo Renaissance?; The Generative AI Winner May Be Adobe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But it’s relevant once more with Yahoo’s re-re-rebirth under private equity firm Apollo and Yahoo CEO Jim Lanzone, former chief of Tinder and CBS Interactive, reports […]
Must Read
Alphonso Shareholders Win Their Suit Against LG Electronics Over Corporate Board Drama
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake Acquires Data Clean Room Startup Samooha
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.