After attending the Federal Trade Commission’s virtual roundtable about the impact of generative AI on creative fields last Wednesday, all I can wonder when I see an AI-generated creation is whose work it’s based on.
Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.
Alex Cone, product manager for the Google Privacy Sandbox, addressed some of the industry’s burning questions during AdExchanger’s Programmatic IO event in New York City last week.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
Yes, Google pushed back the deadline twice. But barring action by the UK’s competition regulator, which has oversight over Google’s rollout of the Privacy Sandbox, third-party cookies in Chrome are dunzo.
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.
